06 Jun CoolSculpting’s Moose-Sized Prank
On April Fools’ Day of 2018, CoolSculpting took to the media to help create hype around the popular fat-freezing procedure while also kicking off their sweepstakes offering a free CoolSculpting treatment. The ZELTIQ company, which owns CoolSculpting, knows that prior to fat-freezing being available, people went to extremes to lose the last bit of fat. Just how far are people really willing to go?
ZELTIQ found out by releasing a “marketing campaign” offering a fat-reduction massage by a moose. It was linked to their #COOLnotcool campaign and the commercial aired on television. Simultaneously, a massive social media campaign was also released, but it was the 15-second commercial spot that really caught everyone’s attention. The so-called miracle “Northern Percussion Massage” promises that a 1,200-pound moose named Moosy Moelleux can use hooves to target the midsection and massage belly fat away.
CoolSculpting’s Moose Prank
Millions of people saw the commercial, social media promotions, and/or visited the website. Social media influencers also shared the campaign. However, once people followed the link, they were led to the #COOLnotcool campaign information site along with a link to enter the CoolSculpting treatment giveaway.
Unsurprisingly, there are still a lot of people who will go to great lengths to shape their body. Moose massage might not be real, but CoolSculpting is and it is much less invasive than a “hoof massage.” CoolSculpting can help a patient at a healthy weight target fat pockets to sculpt and contour their body into a more aesthetically pleasing shape. However, you can still watch the April Fools’ Day commercial on YouTube.
Contact Spectrum Dermatology About CoolSculpting Treatments
You can enter to win a free CoolSculpting treatment directly from the ZELTIQ site until October 28. Most patients require between three and five treatments to achieve optimal results. Enter weekly to increase your chances, or simply schedule a consultation with Spectrum Dermatology today and design a payment plan that works for you.